"No sale" items in auctions: do they really matter?

被引:0
|
作者
Alford, Bruce L. [1 ]
Gilley, Otis W. [2 ]
Wood, Charles M. [3 ]
Obilo, Obinna [4 ]
机构
[1] Louisiana Tech Univ, Dept Mkt & Anal, POB 10318, Ruston, LA 71272 USA
[2] Louisiana Tech Univ, Dept Econ & Finance, POB 10318, Ruston, LA 71272 USA
[3] Univ Tulsa, Management & Mkt Dept, 303A BAH,600 S Coll Ave, Tulsa, OK 74104 USA
[4] Cent Michigan Univ, Dept Mkt & Hospitality Serv, 1200 S Franklin St, Mt Pleasant, MI 48859 USA
关键词
Internet auction; No sale; Bid; Poisson; Tobit; Regression; ONLINE AUCTIONS; RESERVES; PRICES; IMPACT;
D O I
10.1007/s11002-015-9398-2
中图分类号
F [经济];
学科分类号
02 ;
摘要
Research interest in auctions has grown steadily in nearly every business discipline because of the distinctive constructs and processes that the data analyses yield. Auction data present researchers with a particular challenge because of the presence of no sale items. Researchers have varied in their accommodation of no sale items and the analysis technique, which may lead to biases in the analyses. The first question is how should no sale items be treated? To address this, the type of data generated by auctions must be examined, since various methods handle no sale items differently. Additional questions are: What analysis technique is preferred for this type of data? What is the effect of using other analysis techniques? The results suggest that including no sale items improves estimation accuracy. Also, we found that using ordinary least squares with censored data provides results that are much better than using truncated data.
引用
收藏
页码:155 / 168
页数:14
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