METHODOLOGY FOR ESTIMATION OF FORESTRY ENTERPRISES COMPETITIVENESS

Methodology for estimation of forestry enterprises competitiveness is proposed. Under competitiveness in this study we understand: analysis of the management of the enterprise resources on the basis of which are created, maintained and improved competitive advantages generating positive economic result for a long period of time. From a statistical point of view, competitiveness is a complex indicator, characterized by numerous manifestations. It is composed of derived and one-dimensional indicators. The first expresses several sides of some phenomenon, while the second only individual side, a separate part of the phenomenon. The estimation of the level of the derived indicator, respectively, the complex indicator as a result of the transition from individual to the general, is based on the values of the simple indicators. Its practical calculation is done through aggregation of one-dimensional indicators values by means of the so called Hellwig's method. In this study the competitiveness is characterized on the basis of the following derived indicators: competitiveness of the product being marketed, labour's productivity, financial performance, enterprise growth, economic realization of forest resources ownership. Based on the above indicators complex criteria of the competitiveness of forestry enterprise is calculated. It is standardized from 0 to 1. The methodology is applied in the six state forestry enterprises for management of state forest territories. On the basis of results some recommendations for improvement of competitiveness are done.