A central purpose of historicist contextualism, or the "new history of political thought", the central methodological ideas of which were laid out between the 1950s and the 70s, was to liberate the history of ideas from distorting influence of political ideology, nationalism, and other presentist narratives that ascribed past events under false teleologies. From the 1980s onwards, it has been possible to find explicitly normative statements in the works of the leading contextualist historians and scholars influenced by their work, for example, Skinner's defences of neo-Roman republicanism. This article examines the normative content of contextualism. Instead of arguing that the normative aspect was a novelty introduced after the 1980s, the claim here is that contextualist theorising was socially and politically implicated and arguably normative from its very beginning. To substantiate this, the article offers an interpretation of the normativity of early contextualism based on its relationship towards broader socio-political themes such as ideology, agency, emancipation, progress, and societies' relationship with their pasts. Early contextualist normativity assumed that the professional research of history would be a suitable and sufficient way of generating also socially desirable outcomes. Later, as the political and academic background conditions changed, this normativity was given more explicit (e.g. republican) formulations in order to keep up its political relevance.