INFLUENCE OF INFORMATION-COMMUNICATION TRENDS ON BUSINESS COMMUNICATION IN HOTEL INDUSTRY

Hotel management needs to follow world trends, in order to be capable of meeting all the challenges that appear on a global scale and to be ready for adjustments and permanent investments. For a hotel system, to be integrated into the global market, there must be an informational and communicational system that will successfully link all elements, absorb all data, filter out useful information and deliver them to hotel management at the right time. Today's business is based on such networks where information is key to success. The hotel industry is the most relevant basis for the growth and development of tourism, due to the complexity and volume of business. Therefore, it is very important to monitor, harmonize and implement contemporary industry hotel standards, which can be compared with the success of a business. In order to achieve it, it is important to keep the track of where, how much and when to invest. Hotel management must be capable of being up to date with all the changes in the tourism market. The indicator, that is significant in this information and communication system, is the quality of business communication, especially among the hotel staff. The purpose of this paper is to point out the current level of business communication quality in the hotel system, without which the transfer of information would not have a value, and it would be useless. The aim of the research is to recognize the level of influence of informational and communicational trends on the level of development and quality of business communication of hotel employees. By analyzing the level and quality of business communication, it will be presented how the information-communication tools are represented and what is the influence on the interaction of all involved in the hotel organization.