Endowment Effect: Trading for Oneself Versus Trading for Others

被引：3

作者：

Wang, Sui-Min ^{[1
]}

Cheng, Yin-Hui ^{[2
]}

Lee, Chao-Feng ^{[1
]}

Chuang, Shih-Chieh ^{[1
]}

机构：

[1] Natl Chung Cheng Univ, Dept Business Adm, 168,Sect 1,Univ Rd, Min Hsiung Township 62102, Chiayi, Taiwan

[2] Natl Taichung Univ Educ, Dept Int Business, Taichung, Taiwan

来源：

PSYCHOLOGICAL REPORTS | 2019年 / 122卷 / 06期

关键词：

Endowment effect; framing effect; perceived ownership; product features; self; other difference; WILLINGNESS-TO-PAY; DECISION-MAKING; EXPERIMENTAL TESTS; UNIQUE FEATURES; RISK-TAKING; SELF; SIMILARITY; DISPARITY; INFORMATION; VALUATION;

D O I：

10.1177/0033294118802555

中图分类号：

B84 [心理学];

学科分类号：

04 ; 0402 ;

摘要：

Prior research on the endowment effect has tended to focus on decisions made by individuals acting on their own account rather than on others' behalf. This article reports on three experiments that modeled this "for-self" versus "for-others" distinction and measured its effects on prices. Specifically, our participants who were asked to make trading decisions for other people subsequently reported decreases in the endowment effect. We concluded that, in the context of the trading of goods, perceived ownership and differences in focus on the traded products' positive and negative features mediated the diminished endowment effect our experiments identified.

引用

页码：2298 / 2319

页数：22

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