Choosing Apples vs. Oranges: Role of Construal Levels in Non-Comparable Choices

被引：0
|
作者：
Kim, Eunice [1 ]
Khan, Uzma
Dhar, Ravi [1 ]
机构：
[1] Yale Univ, New Haven, CT 06520 USA
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 35 | 2008年 / 35卷
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D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：27 / 28
页数：2
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