Cognitive Load, Need for Closure, and Socially Desirable Responding: Cognitively Constrained versus Motivated Response Biases in Cross-Cultural Consumer Research
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Lalwani, Ashok K.
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Univ Texas San Antonio, San Antonio, TX USAUniv Texas San Antonio, San Antonio, TX USA
Lalwani, Ashok K.
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Chiu, Chi-Yue
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Univ Texas San Antonio, San Antonio, TX USAUniv Texas San Antonio, San Antonio, TX USA