Ads Dissemination in Vehicular Ad Hoc Networks

Advertisements(Ads) dissemination in Vehicular Ad Hoc Networks (VANETs) is a promising application. It not only provides benefits to customers but also brings commercial profits to merchants. However, little previous work has focused on the ads dissemination problem to maximize the overall profit. In this paper, we target the ads dissemination problem and design two algorithms for ads delivery. We first propose a Spread Utility Based Delivery Algorithm based on the knowledge derived from the empirical study of vehicle traces. Based on the first algorithm, an Optimized Ads Delivery Algorithm is designed, which considers consumers' interests and their mobilities. At last, we conduct extensive simulation, and the simulation results indicate that our algorithms can achieve a higher delivery rate and effective rate than current algorithms in most cases. Additionally, when the consumer interest is considered, our algorithm can achieve a tradeoff between the delivery rate and visiting probability.