Selling multiple units to strategic consumers

被引：2

作者：

Jin, Chen ^{[1
]}

Liu, Qian ^{[2
]}

Wu, Chenguang ^{[2
]}

机构：

[1] Natl Univ Singapore, Singapore, Singapore

[2] Hong Kong Univ Sci & Technol, Hong Kong, Peoples R China

来源：

OPERATIONS RESEARCH LETTERS | 2021年 / 49卷 / 02期

关键词：

Multi-unit purchase; Strategic customer behavior; Price commitment; Market segmentation;

D O I：

10.1016/j.orl.2020.12.012

中图分类号：

C93 [管理学]; O22 [运筹学];

学科分类号：

070105 ; 12 ; 1201 ; 1202 ; 120202 ;

摘要：

We consider a monopolist firm selling to strategic customers who may purchase more than one unit of a product in a two-period model. We provide closed-form solutions for the firm's optimal prices and show that they are non-monotonic in both the value of the second unit and the strategic level of customers. Particularly, the first-period price can increase as customers become more strategic, in contrast to the single-unit setting where it always decreases in the strategic level of customers. (C) 2021 Elsevier B.V. All rights reserved.

引用

页码：191 / 196

页数：6

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