The Implementation Model of Corporate Social Responsibility Based on the Stakeholder Approach

As more and more companies commit to Corporate Social Responsibility (CSR) policies. The lack of systematically structured CSR implementation guideline is considered as a major barrier to its promotion. In this paper, the implementation model of corporate social responsibility is developed by the thorough review on CSR theory and practices as well as stakeholder theory. The CSR implementation model is developed and the mechanisms are discussed in the dimensions of internal management and external advocating corresponding to the internal and external environment of corporations. The purpose is to incorporate the participation of stakeholders in CSR implementation at both strategic and operational levels, so as to promote corporate social responsibility activities.