Extending the Technology Acceptance Model for Internet Banking: A Case Study of Iran

被引：1
|
作者：
Talebpour, Alireza [1 ]
Bairamzadeh, Sona [1 ]
Vajdi, Seyed Sabah [1 ]
机构：
[1] Shaheed Beheshti Univ, Tehran, Iran
来源：
PROCEEDINGS OF THE 2009 SIXTH INTERNATIONAL CONFERENCE ON INFORMATION TECHNOLOGY: NEW GENERATIONS, VOLS 1-3 | 2009年
关键词：
INFORMATION TECHNOLOGY; PERCEIVED USEFULNESS; EASE;
D O I：
10.1109/ITNG.2009.153
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
Extending the Technology Acceptance Model, this study tries to identify factors affecting the users' acceptance of internet banking. A survey instrument was distributed to 120 Internet Banking users and none users. The results indicated that self efficacy has a significant direct effect on both perceived usefulness and perceived ease of use. Also perceived usefulness has a significant direct effect on behavioral intention. Implications are discussed.
引用
收藏
页码：1637 / 1638
页数：2
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