Effects of the private-label invasion in food industries

被引：78
|
作者：
Ward, MB [1 ]
Shimshack, JP
Perloff, JM
Harris, JM
机构：
[1] Univ Calif Berkeley, Dept Agr & Resource Econ, Berkeley, CA 94720 USA
[2] Tufts Univ, Dept Econ, Medford, MA 02155 USA
[3] Econ Res Serv, USDA, Washington, DC 20250 USA
来源：
AMERICAN JOURNAL OF AGRICULTURAL ECONOMICS | 2002年 / 84卷 / 04期
关键词：
private label; entry; price; promotional activity; differentiation; supermarket;
D O I：
10.1111/1467-8276.00360
中图分类号：
F3 [农业经济];
学科分类号：
0202 ; 020205 ; 1203 ;
摘要：
Using supermarket scanner data, we test a variety of hypotheses from trade journals about the invasion of private-label food products. According to conventional industry wisdom, name-brand firms defended their brands against new private-label products by lowering their prices, engaging in additional promotional activities, and increasingly differentiating their products. Our empirical evidence is inconsistent with these beliefs.
引用
收藏
页码：961 / 973
页数：13
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