Social interaction and continuance intention in online auctions: A social capital perspective

被引：90
|
作者：
Wang, Jyun-Cheng [2 ]
Chiang, Ming-Jiin [1 ]
机构：
[1] Natl Chung Cheng Univ, Dept Informat Management, Chiayi, Taiwan
[2] Natl Tsing Hua Univ, Inst Serv Sci, Hsinchu, Taiwan
来源：
DECISION SUPPORT SYSTEMS | 2009年 / 47卷 / 04期
关键词：
Online auction; Social capital; Continuance intention; Social network; REPUTATION MECHANISMS; VIRTUAL COMMUNITIES; TRUST; INFORMATION; SYSTEMS; SENSE; TECHNOLOGY; EXPECTATION; ANTECEDENTS; ACCEPTANCE;
D O I：
10.1016/j.dss.2009.04.013
中图分类号：
TP18 [人工智能理论];
学科分类号：
081104 ; 0812 ; 0835 ; 1405 ;
摘要：
This study explores how interaction within an online auction community affects online auction actor intention to continue trading with others. Adopting a social perspective drawing on social capital theory and IS literature, this study investigates how interactions among actors contribute to the creation and advancement of social capital. The analytical results demonstrate that the influence of user interaction on continuance intention in online auctions is mediated by the creation of various dimensions of social capital at the community level. Finally, the implications of the study findings are discussed. (C) 2009 Elsevier B.V. All rights reserved.
引用
收藏
页码：466 / 476
页数：11
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