In this article, we present an analysis of air travel choice behaviour in the San Francisco Bay area. The analysis extends existing work by considering the simultaneous choice by passengers of a departure airport, an airline, and an access mode. The analysis shows that several factors, most notably flight frequency and in-vehicle access time, have a significant overall impact on the attractiveness of an airport, airline and access mode combination, while factors such as fare and aircraft size have a significant effect only in some of the population subgroups. The analysis highlights the need to use separate models for resident and non-resident travellers, and to segment the population by journey purpose. The analysis also shows that important gains can be made through the inclusion of airport-inertia variables, and through using a nonlinear specification for the marginal returns of increases in flight frequency. In terms of model structure, the results suggest that the use of the different possible two-level nested logit models leads to modest, yet significant gains in model fit over the corresponding multinomial logit models, which already exhibit very high levels of prediction performance.