Communicating about corporate social responsibility: A comparative study of CSR reporting in Australia and Slovenia

被引:175
|
作者
Golob, Ursa
Bartlett, Jennifer L.
机构
[1] Univ Ljubljana, Fac Social Sci, Dept Mkt Commun & Publ Relat, Ljubljana 1000, Slovenia
[2] Queensland Univ Technol, Sch Advertising Mkt & Publ Relat, Brisbane, Qld 4000, Australia
关键词
corporate social responsibility reporting; Australia; Slovenia; comparative study;
D O I
10.1016/j.pubrev.2006.11.001
中图分类号
F [经济];
学科分类号
02 ;
摘要
This paper examines how two countries on opposite sides of the world, Australia and Slovenia, are addressing corporate social responsibility (CSR) reporting issues. The authors see reporting as an important communication tool or channel which can ensure greater corporate transparency and enable a better engagement with multiple stakeholders. The paper aims to provide a review and a comparison of the CSR guidelines and reporting standards in both countries by which this communication is guided. In both countries, reporting is largely voluntary and appears to be driven by market pressures. However, differences appear in national culture as a driver with product, management and financial considerations influencing Australian reporting whereas Slovenian reporting is shaped by employee, community and environmental concerns. From Australian and Slovenian perspectives it seems to be important to increase reporting incentives in both countries and to connect and compare them to global reporting requirements. (C) 2006 Elsevier Inc. All rights reserved.
引用
收藏
页码:1 / 9
页数:9
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