Evaluation Model of Brand Management Innovation on the Grey Relation Analysis

被引：0

作者：

Zhang Fang ^{[1
]}

Zhao Chunyan ^{[1
]}

机构：

[1] Wuhan Univ Technol, Sch Econ, Wuhan 430070, Peoples R China

来源：

PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2009年

关键词：

evaluation model of brand management innovation; the grey relation analysis; brand competitiveness; tobacco enterprises;

D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

摘要：

This paper exert the Grey Relation analysis to evaluate brand management innovation and brand competitiveness. We choose the top six Chinese tobacco companys: China Tobacco Indusrial Co.LTD of Hubei', Yunnan', Hunan', Shanghai', Zhejiang' and Henan'. We collects 6 factors as the first grade indexes and 22 elements as the sencond grade indexes to evaluate brand competitiveness of enterprises. We obtain the conclusions that brand competitiveness isn't absolutely positive to its history or capital asserts, which contribute to the next countermeasures.

引用

页码：1974 / 1977

页数：4

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