Research on Adoption Intention Model of Mobile Payment

被引：0
|
作者：
Huang, Rong [1 ]
机构：
[1] Hubei Univ Automot Technol, Sci & Technol Coll, Dept Econ & Management, Shiyan, Hubei, Peoples R China
来源：
2017 6TH INTERNATIONAL CONFERENCE ON APPLIED SOCIAL SCIENCE (ICASS 2017), PT 1 | 2017年 / 97卷
关键词：
Mobile payment; Adoption intention; UTAUT; SERVICES; BANKING;
D O I：
10.5729/aer.2017.97.235
中图分类号：
C [社会科学总论];
学科分类号：
03 ; 0303 ;
摘要：
Adoption intention of mobile payment has been studied in several contexts and most of researches were based on TAM.As UTAUT has previously been used by mobile payment adoption intention research, and it was concluded that UTAUT would be more appropriate to employ compared with TAM. Therefore, this paper sought to extend an appropriate model of adoption intention of mobile payment with theoretically grounded constructs. Based on current research findings on mobile payment, UTAUT was extended with individual innovativeness and perceived risk.
引用
收藏
页码：235 / 239
页数：5
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