Evolution of new product performance based on customers' value

Evaluation of new product performance is the main means to not only grasp the essence and discipline about new product development, but also systematically summarize the experiences. It is of great significance in rightly establishing product innovation strategy and promoting the level of performance. In this paper, the authors construct the performance evaluation indexes of new products based on customer's value, and then calculate the weights by using Analytical Hierarchy Process. After standard processing and transforming of the index data, the new product performance orders are sorted out by comparing the sum of product obtained by multiplying the index data and its weights.