Customer asset orientation: Antecedents and consequences

被引：0
|
作者：
Wang, Yonggui [1 ]
Yang, Zhilin [2 ]
机构：
[1] Nanjing Univ, Sch Business, Nanjing 210093, Peoples R China
[2] City Univ Hong Kong, Fac Business, Dep Mkt, Hong Kong, Hong Kong, Peoples R China
来源：
2006 INTERNATIONAL CONFERENCE ON SERVICE SYSTEMS AND SERVICE MANAGEMENT, VOLS 1 AND 2, PROCEEDINGS | 2006年
基金：
中国国家自然科学基金;
关键词：
customer asset orientation; market orientation; business performance; Competition intensity;
D O I：
10.1109/ICSSSM.2006.320589
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
With the intensified competition and the changing roles of customers from passive purchasers towards active buyers, co-producers, co-creator of customer value and co-developer of core competences of firms, both managers and scholars tend to view customers as strategic asset. The research addresses three questions: 1) Why are some firms more customer asset oriented than others? 2) What effect does a customer asset orientation have on business performance? 3) Does the linkage between a customer asset orientation and business performance depend on environmental context? The findings based on evidence from China support most of hypotheses proposed in this research.
引用
收藏
页码：60 / 66
页数：7
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