Moderating role of advertising context in the evaluation of (in)congruent brand extensions

被引：0

|

作者：

Malaviya, P

Braig, BM

机构：

[1] Univ Illinois, Chicago, IL USA

[2] Univ Colorado, Boulder, CO 80309 USA

来源：

ADVANCES IN CONSUMER RESEARCH, VOL 26 | 1999年 / 26卷

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D O I：

暂无

中图分类号：

F [经济];

学科分类号：

02 ;

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页码：157 / 157

页数：1

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