THE USE OF INTELLIGENT PACKAGING IN SUPPLY CHAIN OF FOOD PRODUCTS

The research aims to identify the limitations and expectations of producers, transport companies, distributors and retailers in introducing intelligent packaging into supply chains of food products on the market of the Western Balkans. The limitations and benefits from the use of intelligent packaging have been identified in transportation, storage, operations of physical handling and display of food products at the place of their final purchase. The results have shown that there are significant differences in terms of limitations affecting the implementation of intelligent packaging into business operations of supply chains, bearing in mind the business type, number of employees, available capital and integrated standards into business operations. In contrast to this, the results point that there are no significant differences in terms of benefits that the analysed entities expect from introducing intelligent packaging into their systems. A set of measures and incentives have been defined for the competent institutions and food supply chain management to take, in order to minimize the restrictions and advance the implementation of intelligent packaging. The proposals and suggestions for further research are stated in the paper.