The mere exposure effect of tweets on vote choice

被引：3
|
作者：
Kim, Hyunjung [1 ]
机构：
[1] Korea Natl Sport Univ, Div Liberal Arts & Sci, Seoul, South Korea
来源：
JOURNAL OF INFORMATION TECHNOLOGY & POLITICS | 2021年 / 18卷 / 04期
关键词：
Twitter; mere exposure effect; vote choice; involvement;
D O I：
10.1080/19331681.2021.1900979
中图分类号：
G2 [信息与知识传播];
学科分类号：
05 ; 0503 ;
摘要：
This study investigates the effects of exposure to political candidates' tweets on vote choice in the context of the 2018 local election in South Korea. A field experiment was conducted among the Twitter users of two constituencies, Seoul and Kyonggi-do. Participants in the experimental group were guided on Twitter to follow a leading candidate in their electoral district. The results show that following a candidate on Twitter was positively linked to voting for the candidate through candidate likability in Kyonggi-do. On the other hand, following a candidate on Twitter was negatively linked to voting for the candidate in Seoul.
引用
收藏
页码：455 / 465
页数：11
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