Weather Forecast Uncertainty Information An Exploratory Study with Broadcast Meteorologists

The meteorological community is taking significant interest in the effective provision and use of weather forecast uncertainty information. the forecast and communication system consists of several elements such as public and private sector operational forecasters, print, radio, and television media, public officials, and members of the public. Broadcasters are unique in their role as both interpreters and communicators of forecast uncertainty information. They also constantly receive feedback from their viewers, creating and end-to-end process. A focus group methodology was employed to begin to identify what issues the broadcasters discussed and what topics they identify being relevant and important. Participants represented a wide range of experiences and markets. The focus groups were video and audio-taped, and the transcripts were analyzed using NVivo qualitative data analysis software. The study revealed that broadcasters are sensitive to competitive forces, such as the actions of other broadcasters in the same market as well as the needs of their audiences.