Consumers' Willingness to Buy Environmentally Friendly Products

被引：0
|
作者：
Cheah, Isaac [1 ]
Quintal, Vanessa [1 ]
机构：
[1] Curtin Univ, Perth, WA, Australia
来源：
FLEXIBILITY, INNOVATION, AND ADDING VALUE AS DRIVERS OF GLOBAL COMPETITIVENESS: PRIVATE AND PUBLIC SECTOR CHALLENGES | 2013年 / 22卷
关键词：
ANTECEDENTS;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper aims to identify the key antecedents and moderators that influence consumers' willingness to purchase environmentally friendly products. The results show that the three antecedents of ecoliteracy, interpersonal influence, and value orientation have strong correlations with the attitudes towards environmentally friendly products. Consumer values and ecoliteracy were found to be significant predictors of attitudes towards environmentally friendly products. Perceived product necessity moderates the relationship between attitudes toward environmentally friendly products and the willingness to purchase environmentally friendly products. In addition, 'non necessity' items are able to generate a more favorable effect toward attitudes and purchase intention of environmentally friendly products.
引用
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页码：205 / 209
页数：5
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