New perspectives on satisfaction and loyalty in festival tourism: The function of tangible and intangible attributes

被引：17

作者：

Molina-Gomez, Jesus ^{[1
]}

Mercade-Mele, Pere ^{[2
]}

Almeida-Garcia, Fernando ^{[3
]}

Ruiz-Berron, Raquel ^{[1
]}

机构：

[1] Univ Malaga, Fac Econom Sci, Dept Business & Management, Malaga, Spain

[2] Univ Malaga, Fac Econom Sci, Dept Stat & Econometr, Malaga, Spain

[3] Univ Malaga, Inst Tourism Intelligence & Innovat Res, Fac Tourism, Malaga, Spain

来源：

PLOS ONE | 2021年 / 16卷 / 02期

关键词：

BEHAVIORAL INTENTIONS; CUSTOMER SATISFACTION; PERFORMANCE QUALITY; CULINARY TOURISM; MUSIC FESTIVALS; ATTENDEES; EVENT; ANTECEDENTS; PERCEPTIONS; MOTIVATIONS;

D O I：

10.1371/journal.pone.0246562

中图分类号：

O [数理科学和化学]; P [天文学、地球科学]; Q [生物科学]; N [自然科学总论];

学科分类号：

07 ; 0710 ; 09 ;

摘要：

This research explains how attributes perceived during the festival celebration generate loyalty in terms of satisfaction. As regard, tangible aspects (festival entertainment and aesthetics) and intangible aspects (escapism and education) shall be differentiated. A theoretical model is proposed, which explains the effects of festival attributes on satisfaction and loyalty through structural equation modelling. The model was estimated with a sample of 440 people attending Weekend Beach Festival in Spain. The research proves the relationship between attributes and loyalty through satisfaction as a moderating variable; likewise, tangible attributes are deemed to have a greater influence on loyalty, specifically, the aesthetic/environment experience.

引用

页数：17

共 10 条

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