The empirical analysis of the effect of competitive strategy on business performance-Taking real estate industry as an example

被引：0
|
作者：
Jin, Hongli [1 ]
机构：
[1] Wuhan Technol & Business Univ, Sch Management, Wuhan 430065, Hubei, Peoples R China
来源：
PROCEEDINGS OF THE 2019 4TH INTERNATIONAL CONFERENCE ON SOCIAL SCIENCES AND ECONOMIC DEVELOPMENT (ICSSED 2019) | 2019年 / 314卷
关键词：
Business Performance; Low-cost Strategy; Differentiation Strategy;
D O I：
暂无
中图分类号：
F0 [经济学]; F1 [世界各国经济概况、经济史、经济地理]; C [社会科学总论];
学科分类号：
0201 ; 020105 ; 03 ; 0303 ;
摘要：
Three factors were built by using confirmatory factor analysis to reflect the influence of competitive strategy on business performance based on the financial data from 10 Chinese listed real estate companies. The influence of strategy location on the short-term and long-term business performance was also analyzed. The results showed that low-cost and differentiation strategy both promoted business performance, and the impacts from differentiation strategy were more obvious. The differentiation strategy was better than low-cost strategy in creating competitive advantages.
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页码：375 / 379
页数：5
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