Research on Evaluation of E-commerce Website Based on Grey Relational Analysis

With the rapid development of Internet, e-commerce has been attracted attentions of corporations and scholars, It is necessary for corporations to select appropriate e-commerce website to sell goods and services. In order to assess the quality of e-commerce websites and select appropriate e-commerce website, the appropriate evaluation methods are needed. E-commerce websites evaluation belongs to multi-criteria decision problems. In this paper, to begin with, index system for evaluating e-commerce websites is analyzed. Then, a new method based on grey relational analysis (GRA) is given to evaluate e-commerce websites. The final section of this paper, we demonstrate a case study to explain the operating procedures for the evaluation model. Research results show that the model is effective for evaluating e-commerce websites, and it is available for creating a collaborative commerce model.