Network Governance of Communication Channels Between University-Industry Cooperation

The inception of university-industry cooperation over the past decades has been the beacon of technological innovation. This is attributed to the complementary resources that each actor brings to the table during this form of cooperative activity. Despite of the enormous benefits derived from this alliance there have been a number of hindrances affecting the knowledge and information sharing process. The traditional linear way of sharing information and knowledge has proven not to be efficient. Therefore the purpose of this study is to develop a new innovative channel that would improve communication within this alliance by adopting network governance approach. This study proposes a network-communication model that seeks to enable efficient flow of information and knowledge whiles cutting down cost and waste. This model to some extent would improve communication process as compared to the linear method used previously because it promotes interaction between the various actors and sub-actors in university-industry cooperation process.