The mental world of brands: mind, memory and brand success

被引：0
|
作者：
de Chernatony, L [1 ]
机构：
[1] Univ Birmingham, Sch Business, Birmingham B15 2TT, W Midlands, England
来源：
INTERNATIONAL JOURNAL OF MARKET RESEARCH | 2002年 / 44卷 / 04期
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：487 / 488
页数：2
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