Information and communication technologies and social networks in tourism - the case of Porto Santo Island

This paper aims to understand the importance of ICT (Information and Communication Technologies) in the tourism sector, focusing on the Island of Porto Santo. We are in an increasingly digital world and information and communication technologies represents a way to be up to date and present in the market. The use of social networks by companies, are used as means of communication and promotion, with the purpose of understanding the behavior of tourist consumers. In order to understand the importance of ICT and social networks in the tourism sector of the Island of Porto Santo, a questionnaire was prepared and distributed in several places on the Island of Porto Santo. The results are presented in this article. For a better understanding of ICT and social networks, a literature review on the topic was also carried out.