Perspective of the Innovation of Business Model Based on CESS Value Creation Model: A Case Study of YouCan

被引：0
|
作者：
Xiang Guopeng [1 ]
机构：
[1] Zhejiang Gongshang Univ, Modern Business Res Ctr, Hangzhou 310035, Zhejiang, Peoples R China
来源：
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2009年
关键词：
business model; innovation; value creation; CESS model; YouCan;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
Innovation of business model has been the practical requirement of increasingly competitive market environment on enterprises. The perspective of value creation is the core perspective of innovation of business model. In this paper, we start with the study of value creation, and bring forward the CESS value creation model. Afterwards, we take YouCan for an example, use CESS model to analyze connotation of its business model and list key factors that make contributions to its success, which can make sense to other enterprises that are in such dilemma and are in search of solutions.
引用
收藏
页码：1704 / 1708
页数：5
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