Study on the Demand for E-commerce Talent and the E-commerce College Education

This paper is fund research achievements supported by Sichuan Provincial Office of Education (Fund ID:06-511-139). In this paper, analyzes the demand for the E-commerce talent in business, compares China's E-commerce college education with its counterpart in the United States and also summarizes the current status and issues of the E-commerce college education in China. In addition, this paper shows that the E-commerce college program should be guided by the market demand and should afford students the opportunity to specialize in different areas in order to meet the businesses' need for highly qualified talent; and more importantly this paper demonstrates that the program should be practice-oriented and focus on fostering students' application skills in the real business settingt.