Study on Enterprise Blue Ocean Strategy Based on the Value Innovation

被引：0
|
作者：
Xin, Zhang [1 ]
机构：
[1] Jianghan Univ, Sch Business, Wuhan 430000, Peoples R China
来源：
PROCEEDINGS OF THE 4TH INTERNATIONAL CONFERENCE ON PRODUCT INNOVATION MANAGEMENT, VOLS I AND II | 2009年
关键词：
blue ocean strategy; value innovation; sustainable competitive advantage; Jinjiang Inn Co; Ltd;
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
This paper is based on the theory of value innovation to explain the significance of the implementation of Blue Ocean Strategy in the enterprise. It analyses the practice of the implementation of Blue Ocean Strategy to achieve value innovation and build sustainable competitive advantage based on the theory of value innovation in Jinjiang Inn Co., Ltd. And then this paper comes to the conclusion that carrying on consumer demand-oriented value innovation is able to create a bigger market space and provide protection for corporate profits growth and sustainable development.
引用
收藏
页码：840 / 843
页数：4
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