Consumer-centered design of the secondary packaging for industrial pharmaceuticals

被引:1
|
作者
Lotoshynska, Nataliia [1 ]
Izonin, Ivan [2 ]
Nazarkevych, Mariya [1 ]
Fedushko, Solomiia [3 ]
机构
[1] Lviv Polytech Natl Univ, Dept Publishing Informat Technol, 12 Bandera Str, UA-79000 Lvov, Ukraine
[2] Lviv Polytech Natl Univ, Dept Artificial Intelligence, 12 Bandera Str, UA-79000 Lvov, Ukraine
[3] Lviv Polytech Natl Univ, Dept Social Commun & Informat Act, 12 Bandera Str, UA-79000 Lvov, Ukraine
关键词
Consumer-centered design; Secondary packaging; Pharmaceuticals "untouchable; Principle; Protection; Outside deferent side pocket; 3D-modeling;
D O I
10.1016/j.cirpj.2021.01.001
中图分类号
T [工业技术];
学科分类号
08 ;
摘要
The paper introduces the idea of consumer-centered carton packaging for pharmaceutical products, as well as an implemented by means of CAD its design and a 3D-model. The engineering solution proposed by the authors implements the "untouchable" principle consisting in meeting completely the information needs of the potential consumer as to the selected pharmaceutical product maintaining the integrity of its industrial packaging. Statistical analysis of the results of consumer surveys on the feasibility of using the proposed design of consumer-oriented packaging is carried out taking into account the views of potential audiences, eco-trends and gender equality. The developed design can be used by large pharmaceutical companies for simple, cheap and effective promotion of pharmaceuticals that use cardboard for secondary packaging. (C) 2021 CIRP.
引用
收藏
页码:257 / 265
页数:9
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