Perspectives: client-agency opportunism: how does it happen and what can we do about it?

被引：3
|
作者：
Chohan, Raeesah [1 ,2 ]
Watson, Richard [3 ]
Pitt, Leyland [4 ]
机构：
[1] Lulea Univ Technol, Dept Business Adm Technol & Social Sci, Lulea, Sweden
[2] Univ Cape Town, Sch Management Studies, Cape Town, South Africa
[3] Univ Georgia, Dept Management Informat Syst, Athens, GA 30602 USA
[4] Simon Fraser Univ, Beedie Sch Business, Vancouver, BC, Canada
来源：
INTERNATIONAL JOURNAL OF ADVERTISING | 2019年 / 38卷 / 08期
关键词：
client-agency relationships; opportunistic behavior; adverse selection; moral hazard; FUTURE;
D O I：
10.1080/02650487.2019.1670531
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
While it is seldom spoken about openly, opportunism always prevails in client-agency relationships and could lead to their demise. This study directs attention to client-agency opportunism by describing how it happens and ends with a discussion on how today's client-agency dynamics can be improved.
引用
收藏
页码：1303 / 1312
页数：10
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