RELATIONSHIP MANAGEMENT THEORY CASE STUDY - BABES-BOLYAI UNIVERSITY, CLUJ-NAPOCA

被引：0

作者：

Rotar , Corina ^{[1
]}

机构：

[1] Babes Bolyai Univ Cluj Napoca, Cluj Napoca, Romania

来源：

STUDIES ON LITERATURE, DISCOURSE AND MULTICULTURAL DIALOGUE: COMMUNICATION AND PUBLIC RELATIONS | 2013年

关键词：

relationship management theory; employees; organization; students;

D O I：

暂无

中图分类号：

G2 [信息与知识传播];

学科分类号：

05 ; 0503 ;

摘要：

This article investigates relationship management theory in an organizational context represented by the Babes-Bolyai University, Cluj-Napoca. The three major elements of this theory, employees, the organization, the public, will be investigated using qualitative methods in an attempt to clarify the way that relationships between the University and its students is influenced by the relationship between Babes-Bolyai University employees and students.

引用

页码：162 / 168

页数：7

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