Why buy when you can rent? A brief investigation of differences in acquisition mode based on duration

被引:8
|
作者
Moore, Amy [1 ,2 ]
Taylor, Michael [2 ]
机构
[1] So Utah Univ, Cedar City, UT 84720 USA
[2] Univ Notre Dame, Notre Dame, IN 46556 USA
关键词
D O I
10.1080/13504850701367304
中图分类号
F [经济];
学科分类号
02 ;
摘要
This article highlights an intriguing finding that the duration of use significantly affects consumers' choice of acquisition mode. When the duration is short, renting is preferred, while buying is preferred for longer durations, even when the economic consequences of both choices are exactly the same.
引用
收藏
页码:1211 / 1213
页数:3
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