Interactive media: An agency perspective

被引：0
|
作者：
Goerlich, B
机构：
来源：
ADVERTISING AND THE WORLD WIDE WEB | 1999年
关键词：
D O I：
暂无
中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
引用
收藏
页码：293 / 296
页数：4
相关论文
共 50 条
  • [1] Icelandic media firms viewed from the perspective of agency theory
    Kolbeins, Gudbjorg Hildur
    ICELANDIC REVIEW OF POLITICS & ADMINISTRATION, 2015, 11 (01): : 1 - +
  • [2] Agency as an interactive achievement
    Al Zidjaly, Najma
    LANGUAGE IN SOCIETY, 2009, 38 (02) : 177 - 200
  • [3] Research on Interactive Media Design Pattern from Visual Perspective
    Xu, Siyu
    Mazandaran, Navid Nasralah
    2017 4TH ICMIBI INTERNATIONAL CONFERENCE ON TRAINING, EDUCATION, AND MANAGEMENT (ICMIBI-TEM 2017), 2017, 83 : 142 - 146
  • [4] Social media influencers as human brands: an interactive marketing perspective
    Kim, Do Yuon
    Kim, Hye-Young
    JOURNAL OF RESEARCH IN INTERACTIVE MARKETING, 2023, 17 (01) : 94 - 109
  • [5] User interface evaluation of interactive TV: a media studies perspective
    Konstantinos Chorianopoulos
    Diomidis Spinellis
    Universal Access in the Information Society, 2006, 5 (2) : 209 - 218
  • [6] Interactive effects of financial leverage with asset-light strategies: The agency theory perspective
    Ji, Kate Mingjie
    Wang, Juanxi
    Boccardo, Luca
    Brown, Howard
    Wong, IpKin Anthony
    Wu, Jiao
    INTERNATIONAL JOURNAL OF HOSPITALITY MANAGEMENT, 2024, 116
  • [7] Interactive Design of Public Service Advertisement From New Media Perspective
    Chen, Shifen
    Wang, Hongyun
    AGRO FOOD INDUSTRY HI-TECH, 2017, 28 (01): : 3540 - 3543
  • [8] An application developer's perspective on reliable multicast for distributed interactive media
    Mauve, M
    Hilt, V
    ACM SIGCOMM COMPUTER COMMUNICATION REVIEW, 2000, 30 (03) : 28 - 38
  • [9] Agency Informing Techniques: Communicating Player Agency in Interactive Narratives
    Day, Timothy
    Zhu, Jichen
    PROCEEDINGS OF THE 12TH INTERNATIONAL CONFERENCE ON THE FOUNDATIONS OF DIGITAL GAMES (FDG'17), 2017,
  • [10] How online media synergy influences consumers' purchase intention: A perspective from broadcast and interactive media
    Dong, Xuebing
    Chang, Yaping
    Liang, Shichang
    Fan, Xiaojun
    INTERNET RESEARCH, 2018, 28 (04) : 946 - 964
12345