Making food choices under no time constraint: An eye-tracking investigation

Two experiments examined how participants view food-related information and visuals when making food choices. Participants were asked to choose between various food items while using an eye-tracking device. For each food type, they were given four different options; participants selected one of the four given options using the provided information. They could change their decision, if desired, after seeing images of the options shown immediately after the information slide. Individuals viewed and compared the food option they selected more than other available options. The study shows that, under no time constraints, food decisions are more rational and are based on food-related information.