An Empirical Study on Influence Mechanism of Consumer Trust on Low-Carbon Purchasing Behavior

被引：0
|
作者：
Zheng, Pei [1 ]
Liu, Zhiqi [1 ]
机构：
[1] 13 South Rd Lushan, Changsha, Hunan, Peoples R China
来源：
PROCEEDINGS OF THE 2015 INTERNATIONAL SYMPOSIUM ON ENERGY SCIENCE AND CHEMICAL ENGINEERING (ISESCE 2015) | 2016年 / 45卷
关键词：
Consumer trust; Low-carbon purchasing attitude; Low-carbon purchasing behavior;
D O I：
暂无
中图分类号：
TE [石油、天然气工业]; TK [能源与动力工程];
学科分类号：
0807 ; 0820 ;
摘要：
This paper examines the influence mechanism of consumer trust on consumers' low-carbon purchasing behavior based on the theory of planned behavior. Results show that consumer trust exerts positive impacts on consumers' low-carbon purchasing attitude, subjective norm and perceived behavioral control, which in turn directly influence consumers' low-carbon purchasing intention and indirectly influence consumers' low-carbon purchasing behavior.
引用
收藏
页码：313 / 316
页数：4
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