Economics of Language and Design. The rhetorical Tradition of Architectural Modernity in Vienna

被引:0
|
作者
Schoettker, Detlev [1 ,2 ]
机构
[1] Leibniz Zentrum Literatur & Kulturwissensch, Schutzenstr 18, D-10117 Berlin, Germany
[2] Humboldt Univ, Sprach & Literaturwissensch Fak, Inst Deutsch Literatur, D-10099 Berlin, Germany
来源
ZEITSCHRIFT FUR GERMANISTIK | 2020年 / 30卷 / 01期
关键词
Bauhaus; Einfachheit; Gestaltung; Klarheit; Rhetorik;
D O I
10.3726/92165_9
中图分类号
I3/7 [各国文学];
学科分类号
摘要
The article shows that the foundations of modern building and design are rooted in central ideas of rhetorics such as clarity, functionality, and order. In contrast to the protagonists and followers of the Bauhaus, representatives of Viennese Modernism refer to the tradition of a rhetorically founded architectural theory since antiquity, as is explained in contributions by Adolf Loos, Ludwig Wittgenstein, Josef Frank and Emil Kaufmann.
引用
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页码:9 / 23
页数:15
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