REDEFINING CORPORATE SOCIAL RESPONSIBILITY, BUSINESS ETHICS AND SOCIAL ENTREPRENEURSHIP

The discussion in this paper will focus on redefining Corporate Social Responsibility and Social Entrepreneurship, considering corporations as social entities rather than mere legal entities. Further, the paper would also suggest innovative CSR policies to tackle problems of social and community acceptance of large multinational corporations while venturing into developing countries. This discussion will also include an entirely new proposal termed "Ethics Trading". This proposal aims at guiding corporations to focus on ethical decision making and think beyond products, market and stakeholders. Finally, the paper will throw light on the need for infusing social entrepreneurship in modern corporations to remove the high degree of superficiality involved in present CSR policies of most large businesses.