Protection Motivation Theory-An Additive or a Multiplicative Model?

被引：0
|
作者：
Cismaru, Magdalena [1 ]
机构：
[1] Univ Regina, Regina, SK S4S 0A2, Canada
来源：
ADVANCES IN CONSUMER RESEARCH, VOL 33 | 2006年 / 33卷
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D O I：
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中图分类号：
F [经济];
学科分类号：
02 ;
摘要：
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页码：271 / 273
页数：3
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