Purchasing Counterfeits and Citizenship: Public Service Motivation Matters

被引:0
|
作者
Jung, Kwangho [1 ]
Lee, Seung-Hee [2 ]
Workman, Jane [2 ]
机构
[1] Seoul Natl Univ, Korea Inst Publ Affairs, Inst Informat Knowledge & Policy, Grad Sch Publ Adm, 1 Gwanak Ro, Seoul 08826, South Korea
[2] Southern Illinois Univ, Fash Design & Merchandising, 311 Quigley Hall, Carbondale, IL 62901 USA
来源
SUSTAINABILITY | 2019年 / 11卷 / 01期
基金
新加坡国家研究基金会;
关键词
consumer ethics; public service motivation; civic virtue; experience buying counterfeits; moral costs; CONSUMER ETHICS; MEDIATING ROLE; METHOD BIAS; ATTITUDES; BEHAVIOR; BELIEFS; LEAD; BUY;
D O I
10.3390/su11010103
中图分类号
X [环境科学、安全科学];
学科分类号
08 ; 0830 ;
摘要
The purpose of this study was to examine how consumers' public service motivation (PSM) is related to ethical consumption behaviors and how past experience of unethical behavior can reduce the impact of PSM on ethical consumer behaviors. A nationally representative sample from South Korea was used to explore how PSM influences willingness to purchase fashion counterfeits and how the impact of PSM differs for those with and without past experience buying fashion counterfeits. Higher PSM was associated with less willingness to buy counterfeits. Past experience buying counterfeits was associated with greater willingness to buy counterfeits. Past experience buying counterfeits intervened between the impact of PSM and willingness to buy counterfeits such that the impact of PSM was weakened.
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页数:15
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