Suspicion: Its sources, means of control, and effect on interorganizational relationships

被引:14
|
作者
Hunter, Gary L. [1 ]
Gassenheimer, Jule B. [2 ]
Siguaw, Judy A. [3 ]
机构
[1] Illinois State Univ, Dept Mkt, Normal, IL 61790 USA
[2] Rollins Coll, Crummer Grad Sch Business, Winter Pk, FL 32789 USA
[3] E Carolina Univ, Coll Human Ecol, Greenville, NC 27858 USA
关键词
Suspicion; Distribution system; Channels; Interorganizational relationships; Opportunistic behavior; Trust; INTERPERSONAL DECEPTION; MARKETING CHANNELS; ULTERIOR MOTIVES; TRUST; COMMITMENT; EXCHANGE; BEHAVIOR; DETERMINANTS; SATISFACTION; OPPORTUNISM;
D O I
10.1016/j.indmarman.2010.12.018
中图分类号
F [经济];
学科分类号
02 ;
摘要
Suspicion in the interorganizational relationship literature has been associated with relationship decay but this literature fails to capture the value of suspicion in maintaining relationships. The authors offer an inventory of propositions, suggesting that the level of suspicion determines whether it has beneficial or harmful effects on channel relationships. Support for many of these propositions is based on a unique attribute of suspicion: Suspicion serves as an antidote to the fundamental attribution error, or the tendency to take behavior at face value without allowing for situational influences. Such an attribute suggests suspicion should have an important influence on interorganizational relationships. Specifically, the authors propose that suspicion can be beneficial at moderate levels, but harmful at very low or high levels. Of particular interest to practitioners, we propose some methods for controlling suspicion. (C) 2010 Elsevier Inc. All rights reserved.
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页码:1183 / 1192
页数:10
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