CROSSCHECK AS A LEGITIMIZATION STRATEGY OF THE JOURNALISM FIELD IN RESPONSE TO FAKE NEWS

This work aims to understand Projeto Comprova as a legitimation strategy of the journalistic field. We also propose an initial approach with the crosscheck experience, during the debate about fake news. The principal strategy used in this case is credibility, which is obtained in a deal between journalism and society. This deal allows a trust relationship. At Projeto Comprova, there is a concern in detail the verification process, which causes a modification in the narrative order. Besides, in the fake news context, the idea of news itself changed in checking business. In the digital ambience, there is a modification in the narrative built with emphasis in the verification of facts or data: if the journalistic companies classify some information as false, it becomes news.