Representative co-production: broadening the scope of the public service logic

Although the public service logic (PSL) has been an important equipoise to the predominant goods-manufacturing logic, there is potential to broaden its scope. An explicit integration of social context may contribute to an enhanced conceptual understanding of the PSL, at the same time addressing a major challenge in healthcare: disparities among population groups. A 'representative co-production' approach is suggested. In such an approach, group representatives' knowledge and skills are used in evaluating, designing, and delivering services with the purpose of supporting other group members' value co-creation. A case is provided, demonstrating representative co-production in access to preventive health services.