ENTREPRENEURIAL INTENTION AMONG SAUDI STUDENTS: THE ROLE OF PERSONAL ATTITUDE, SUBJECTIVE NORMS AND PERCEIVED BEHAVIOR CONTROL

This study proposes to explore the Arab East College's male and female master's students' entrepreneurial intentions (EI), towards creating their own businesses, by examining three factors: personal attitude, subjective norms, and perceived behavior. Further, this paper proposes to examine whether there were gender differences regarding entrepreneurial intention. In this paper, all variables were evaluated, by using factor analysis, validity, reliability, descriptive statistics, correlations, and regression analysis. The total number of questionnaires distributed was 1088 while the number of returned questionnaires was 358, for a response rate of 33%. The findings of this paper revealed that students' personal attitude, subjective norm, and perceived behavioral control were significantly associated with each other. However, when regression analysis was performed, it showed that personal attitude, subjective norm, and perceived behavior alone could explain only 6% of the variability of the dependent variable (entrepreneurial intention).