Comparative Analysis of Advertising on the Main Social Media Platforms

Social media advertising is the advertising based on the Social Networking Services websites. Advertising on the social media platforms facilitate the sharing process between customers and is cost-effective. It is important for companies to compare the characteristics of advertising on the different social media platforms, understand the determinants of the efficient advertising, figure out the critical success factor that companies must achieve to gain the strategic competitiveness, and follow the "best-fit" principle before actually conduct the advertising in the social media platforms.