The study on the segmentation process of the air cargo customers on the basis of data mining

Customer relationship management (CRM) is a Solution that the enterprise promotes the market competitiveness by the customer management, Is a hot topic Of the current business management. This Paper unifies the data mining, technology and the air freight customer segmentation theory into the research, Constructs a data warehouse model of the cargo transaction and the customer service, proposes the segmentation process of the air cargo customer based on the W. through to the freight transportation customer's segmentation and mining theory, and IS for the purpose of Further enhancing the application level of the air cargo enterprise's CRM.